Social profiles have to be constantly updated to maintain the engagement levels of the visitors. Efforts have to be made so that social networking can yield maximum returns on the investment made. Social network profiles on platforms like Facebook, Twitter, LinkedIn etc have to be kept abreast of all the changes in the dynamic social environment. Here are a few tips on what can be incorporated to make your social presence effective.
Maintain The Image Sizing Requirements
Size specifications of the images in the social profiles should be strictly adhered to. Images are the first impressions which will determine whether a visitor will choose to stay on the profile or not. Very small or out of focus images can make the visitors judge your site rather quickly and not so positively.
Leads Should Be Created For Upcoming Events
Company events should be promoted well and should be descriptive of all the details of registration. Registration links should be made easily accessible on social profiles to ensure that.
Use Business and Industry Specific Keywords
Tools such as Google Keywords, should be used to help understand which keywords will associate your business with the industry.
Customers Reviews Should Be Encouraged
Customers should be allowed to share their experiences on review sites such as Trip Advisor, Yelp etc. This helps share their experiences and feedback which is good for social profile health.
Make Social Networks Real
It is very easy for customers today to feel lost especially when social communities grow. When customers are addressed by their names while answering their questions, they feel important.
Make Yourself A Part Of Various Social Networks
The number of networks has been increasing rapidly. Depending on your business needs, it is best to explore newer channels regularly. There are various directories which have information of social networking sites, micro blogging sites, groups and social communities. It is important to assess your social presence and then explore more social networks to widen your reach.
Include Your Company Name In Your Blog’s Title & Meta Description
Business name in the title of the blog and meta description makes it easier for searchers to find exactly what they are looking for.
Ensure Your Content Reflects In The Search Results
Some social sites such as Pinterest have settings which can affect your visibility in the search engine results. Hence, it is very important to ensure that the settings are configured in a manner that your social profile is not kept away from the results of the search engines.
Blog Post Titles Should Attract Search Engines & Readers
The blog post titles should be able to gain the attention of the searchers to stay interested to read on further.
Use Google Authorship
With the help of Google Authorship, your content can be linked to your Google+ profile and this can help your content get noticed. With Google Authorship, a photo is displayed with your content in the search results along with links to more of your content.
Sign Up To Your Blogs Must Be Easy
Readers who want regular email updates for your articles should be able to do so by signing up a form which is easy to complete and hasslefree.
Align Your Content With The Blog Post Title
When there is a mismatch between the content and title of the blog post, the readers become disinterested and are likely to click away from it.
Disclose Complete & Up To Date Information On Your Social Profiles
The bios and profiles on the social media accounts should be complete and should have up to date descriptions of your business, company logo and website URL. Regular checks must be done to ensure that information is updated on a regular basis.
Give A Face To Your Profile
A picture is a representation of you and an image on your social network profile is an absolute must as it helps members associate with you and helps build trust & confidence.
Pay Attention To Your Social Network Profile Bios
Along with the visual element of the social profiles, the bios should be able to give adequate information to make the content engaging and compelling. To make the bios effective, the following could be included:
- What your company does
- Give free offers like trials, downloads
- Include a link to a landing page with a targeted message instead of your homepage.
Highlight Your Social Presence
Social network links should be placed at prominent places and should not be buried in hard to reach navigation structure. Sites within the industry should be explored to find out the best placement of the social links.
Use Multimedia In Content
Text along with multimedia in the content can make the social networking profiles more interesting and visually appealing.
Expand Your Reach
Compile a lists of companies and people who are talking about the topics you are writing about. These could be used as sources and to help exchange information. Twitter lists and Listly help to maintain lists of topical URLs.
Use YouTube To Describe Your Business Better
YouTube can be used to fill in the gap between what the viewers are looking for and what is your business description. The “About” field on the YouTube channel can be used to do just that.
Be Open To Negative Comments
The customers should feel heard and respected. Both positive and negative comments should be taken in stride and that instils confidence. Addressing complaints and maintaining one-on-one interactions with the customers makes a brand approachable and helps in encouraging a positive customer experience.