In today’s post, Dean speaks about 4 areas of any Organisation where Social Media has made Inroads into.
It is no longer a matter of choice whether or not to accept social media in any organisation. The question is what can be done to make social media work for you and how. Social media is an investment and affects each and every facet of an organisation and its time that the decision makers of a company understand its importance and benefits which can contribute towards its long term growth.
Sales
A sale is the task of selling by taking the lead. Sales is all about knowing your prospect well, developing a connect, building relationships and eventually selling. In the day and age of online development of relationships, there can be no better sales tool than social media. There are a number of sales centric opportunities on social platforms like Linkedin, Facebook, Twitter etc. Sales are the driving force of a company and social media is a medium for business development. It is important for a sales person to use this tool to best advantage for networking and for customer relationship management.
Human Resources
Social media can be used to find the right talent for the jobs. In a highly competitive scenario where it has become very difficult to find a candidate who is best suited for the job, social sites like Linkedin have come to the rescue of the HR professionals who are constantly on the lookout.
Public relations
The reputation of any company is contingent on the efforts put in by the PR professionals to build and retain a brand in the minds of the consumer. Online press release is an effective way of communicating in the market what you are up to. Social media can be used to post latest updates about the events and their promotion. Social platforms such as Facebook, Twitter etc can give a brand instant visibility to the target audience. Comments and shared stories can help in brand management.
Marketing
The main aim of any marketing effort is to promote traffic and enable qualified leads which can eventually lead to sales. And there is no better medium than social media to share content which can be used to help an organisation build its brand. Relevance of content can help in consumer engagement and can easily convert a browser to a potential buyer. Good quality content can rev up the social rankings and help in getting organic search visibility. Blogs are instrumental in providing marketing opportunities by being an open forum for comments and sharing of posts.