Just like the olden days we have the SEO band wagon and the PPC band wagon that businesses wanted to jump on, we now have the Social Media bang wagon businesses want to jump on. Rightfully so, Social Media is taking us back decades into finding the business offering services or products we want i.e. referral from family and friends. Only this time, it is through our laptops, computers, Tablets, and Phones.
Not Judging, it is good you and your business is moving ahead with technology and adapting it rather than being stuck in the past!
You now have a Facebook page, you maybe even have a budget for it, and if you are big enough you maybe even have a Social Media Manager/Expert helping you with your “Social Media Marketing” efforts. Yet, you find people don’t interact with your page, they don’t call for quotes, they don’t even visit your website let alone sharing your posts. Why is that? Here are a few reasons why that might be the case:
- Posting questions that are too broad or too personal.
- Posting for the sake of posting i.e. uninspiring tone.
- Posting for the sake of posting i.e. text only posts.
- Too much focus on selling – remember, Social Media is about creating your brand, and interacting with your demographic market and not a channel to directly Sell (although it can also be used for selling only).
- Too self absorbed i.e. talking only about your business.
- Out of sync messages i.e. message isn’t in sync with your demographics or business.
- Social Media is not a one way street, so if you are posting but not responding to the few feedbacks/comments you have received its BAD!
- Identity Crisis.
- You aren’t really offering anything.
- You give up too easily.