Identifying your Social Media Audience

Social Media is all about networking and connecting with others. Whether they be your potential clients or simply professionals you’d like to network with. However, it is important that you identify your audience.

Social Media audiences usually fall into the following categories:

1. Creators: these are the publishers, and bloggers.
2. Critics: these are the commentators, forum members, and people reviewing and rating.
3. Collectors: users voting on websites and adding tags.
4. Conversationalists: users that update their social profiles and posts messages/tweets.
5. Spectators: these are the consumers of information.
6. Joiners: users that create social media profiles.
7. Inactives: don’t really do any of the above.