Last week we talked about 10 Reasons why People Don’t “Like” Your Facebook Posts, whilst it was relating to Facebook, the general principle holds true for Twitter and potentially other small social media networks as well. We thought it might be a good idea for us to present to you a few tips on getting into the Social Media game to help you engage your customers a lot more.
Follow Your Customer
NO, Not Literally! That would be STALKING!
Expand your social presence. You might have a Facebook Page or a Twitter Page or both. However, it is not necessary all of your customers are on one of the other profile. Create your profiles on various Social Media Networks, keep them clean and up to date with contact details, links to your website, and other important things such as content, and/or logos etc.
Engagement is Key
Just like in our earlier post “10 Reasons why People Don’t “Like” Your Facebook Posts”, we want to make sure you understand the power of engagement. Listen to your customers! People feel more secure and safe disclosing a lot more personal information and their needs on Social Media sites. Review that information, to help formulate your marketing strategy. Also, reply and engage with the customers that have left feedbacks/questions/comments on your Social Media profiles.
Follow Your Customer & Continue Engagement
Once you have chosen the right networks, have your profiles set up, continue to use them. Social Media is not a one time thing. It is not something you can schedule in your diary as a weekly or monthly task. It is ongoing, whether it be daily, twice a week or more, depending on your market penetration and user engagement with your profile. However, keep in mind, just because you don’t have any or too many followers and just because they aren’t interacting with you does not mean you stop or give up!